Shadowing Roberts Communication

I went to Roberts Communications in Rochester, NY to shadow the life of an advertising studio. At Roberts I was taught key principals that could help me in graphic design.  The principals that stood out the most were the 5 W’s of advertising.


  • Who are we advertising for
  • What are we trying to accomplish
  • What do we want them to do
  • Why do we want them to do it
  • Where will we advertise


These 5 W’s made a lot of sense to me. If we want to advertise for Remington shotguns, we will be advertising guns, we want them to buy our guns, we want them to use our guns, we want our guns to be seen by there friends, we will advertise in camps, outdoor stores. This is important because someone in the city, most likely doesn’t give a hoot about what kinds of shotguns there are. But the guy who shoots skeet for a living, he cares on what model he has. It is all about the business and how it is presented. I have to apply this to my work, even thought I think my other samples are better than what the buyer wants, I have to remember It is what the buyer thinks is my best, not what I believe is my best.



About streetcl

Born in the "315" Walworth, NY. I was raised in the country and born into a bloodline with talent. My grandfather Lindsay Streeter was a cartoonist for Commanding Officers in World War 2. He was noticed in the "Time Life magazine" for creating Omar Bradly's Christmas Card, and cartoons drawn for Private Eightball. My father Richard Streeter is an award winning Taxidermist on Route 104 NY. Just like the Streeter way I too have indulged myself into the arts. The only difference is that I am growing up into a privileged country where everything is turning electronic. Art, books, entertainment, everything is turning visual as a day grows old. As of now I am a student at Alfred State College of Technology (SUNY). I am in the DMA program, Digital Media and Animation. All my life I have been fascinated with the outdoors, I try to craft every model, masterpiece, and photograph as an open book of my life. Much of my work is influenced by memories and places I have been. My favorite Artist are Daniel Smith, Darrel Bush, and Terry Redlin. My work here at Alfred is nothing but a sliver to what I plan to accomplish, but only through this college, and this program, have I been pushed to what I am capable of doing. " My work is like a Depth Finder, it has its high's and low's, but every reading is vital." - Cody Streeter
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