I went back to Jay advertising for a second shadow experience. It was cooler to go back this time and relate my work to what I had seen from them the first time. What I learned a lot was the power of after effects. Although I have not used after effects for particle animations I was extremely impressed by the amount of animation that could be done using after effects. Although it might seem a bit dull, I found there random Wegmans’ commercial to be quite impressive. Even though it was just a simple animation of there food, it is what I want to focus on here at school. I like advertising, advertising seems to be the way I want to go from here. One of the most important things I learned is that it is highly important to be to the point. Don’t spend so much time trying to create seems, but focus on the aesthetics.